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Argaman - What color is it?

In Parshas Teruma it mentions Argaman. The way it was translated in Yeshiva was purple. Is Argaman really purple? Shir Hashirim 7:6 says V'Dalas Roshcha Argaman. Rashi, Rashbam, Even Ezra, Metzudas Davis, Malbim all translate this to mean the color of the hair is like Argaman. I have never seen non dyed purple hair! So what color is Argaman? (Sources please)