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I thought I had seen just about every unusual Pesach food item, but, it seems that each year, some other idea comes out. I just saw this in my neighborhood store.

Pesach Pet Food

Ashkenazim don't eat kitniyot and many don't eat gebrokhts. Does one need to worry about these things when feeding a pet? Is this a marketing gimmick, or is there something behind making and selling this product that makes this pet restriction necessary?

I'm not sure if this dog is wearing a Borsallino, though :-)

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    Well, quite honestly, dogs and cats don't need kosher food, either. But here it is, kosher pet food.
    – ezra
    Apr 3 '18 at 22:02
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    @ezra no, but they do need chametz-free food on Pesach
    – Daniel
    Apr 3 '18 at 22:10
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    There's the famous joke about the fish who died on Pesach (despite being fed Matzah) because it was Makpid on Gebrokts... Apr 3 '18 at 22:15
  • @Daniel Indeed, but not kitniyot and gebrocht-free. :) And the food doesn't have to have a hechsher. Look online, there are lists from the OU, OK, Star-K, etc. with Kosher L'Pesach pet foods.
    – ezra
    Apr 3 '18 at 22:22
  • kitniyot is not a problem cor.ca/… as for gebrochts, I would think that the pet should abide by his father's minhag.
    – rosends
    Apr 3 '18 at 22:33