The Gemara tells us that in the same way one must decrease joy in Av, one must increase joy in Adar:
אמר רב יהודה בריה דרב שמואל בר שילת משמיה דרב כשם שמשנכנס אב ממעטין בשמחה כך משנכנס אדר מרבין בשמחה
What about the second half of the month? I think most people assume that the amount of joy is in preparation for the upcoming holiday within that month.
In Av, for example, seemingly after the 15th of Av there is no longer a need to decrease joy. Does one need to continue increasing joy after Purim? Please be sure to provide sources.
Related: Time Parameters of Mishenichnas Adar Marbin B'Simcha