This has nothing to do with amazon.com, and in fact the prayer predates the Internet.
In the 1950s, Europeans made contact with a native Brazilian tribe called the Kayapos. These people had many familiar traditions -- a rite of passage at the beginning of puberty, food-centered celebrations, and an afterlife built around communal assembly. Consider:
Special days for the Kayapos revolve around the seasons. [...] [A]n initiation rite is held when a boy reaches puberty or when he receives, as a small boy, his special ancestral name. [...] Naming ceremonies are regarded as an important means of helping the child develop social ties and an identity as a Kayapo.
The Kayapos have a traditionally hospitable way of greeting visitors to their homes. Food is prepared by the women, and a bed made of bamboo is laid out for a guest.
In that village in the afterlife, Kayapos believe they have their own traditional assembly building. Kayapo women, it is thought, are permitted only short visits to deliver food to their male relatives.
Right. Who does that sound like?
The European explorers quickly realized that the Kayapos were one of the lost tribes of Israel and set out to teach them to live in the ways of torah. They're still working on this (shellfish has turned out to be a challenge to overcome), but they've made progress. The Kayapos now say blessings (still in their native tongue) before and after eating.
Birkat Amazon was composed for them. It's not meant for the rest of us, and you should go on doing what you've already learned to do.