I heard this answer related to Rich's non-dairy coffee creamer, which is one of the "oldest" brands of this type of product used by the Jewish religious community. This info was told to me by someone working in the OU and supported by my local Orthodx rav (I won't mention his name, but he is also on my local Va'ad Harabbanim).
When the coffee creamer was first served at Jewish weddings, there was a concern of mar'it ayin (if that's the correct term to use, here), because not enough people knew about this product. Mashgichim (kosher supervisors) instructed waiters to specifically place the Rich's container on the table and not pour the creamer into a glass or metal unmarked container. By seeing the product in the container, anyone who suspected that this was dairy could read the ingredients and verify that, in fact, this was non-dairy. After several years, as people became accustomed to this product, the marit ayin concept was no longer there, and caterers were allowed to pour the product into their own containers and place that on the table.
I think we can, then make the analogy to the beef fry. I think that the majority of the religious community understands that when they buy a meat product having a trustworthy certification and coming from a trustworthy place, the name of the product doesn't matter and this is not marit ayin. That's my opinion in comparing this with the above, but verify with your local rav and / or mashgiach.