If I were naming a company dedicated to bringing Jewish soures to the masses, I would choose a name more descriptive of the mission than "Artscroll". What is the origin of this name?
closed as off-topic by Yishai, mevaqesh, Shmuel Brin, Daniel, Noach MiFrankfurt Jul 6 '15 at 1:04
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According to an interview, the name comes because the publisher made fancy ketubot:
Y.H. [interviewer]: If I remember correctly, ArtScroll started off publishing fancy high-end kesubos…
N[osson] S[cherman of ArtScroll]: Yes, ArtScroll’s name came from that. Meir Zlotowitz had a company that was involved in such printing.
Wikipedia says the following:
In 1975, Zlotowitz, a graduate of Mesivtha Tifereth Jerusalem, was director of a high-end graphics studio in New York. The firm, named ArtScroll Studios, produced brochures, invitations, awards and ketubahs.… The name ArtScroll was chosen for the publishing company to emphasize the visual appeal of the books.