Shulchan Aruch Orach Chaim 225:3 records that the custom is to recite the shehecheyanu blessing on a new fruit when one eats it.

At what point precisely does one say shehecheyanu? Before reciting borei peri haeitz? After reciting borei peri haeitz but before eating of the fruit? After eating some of the fruit?

  • While this question is about following the custom, as noted in the shulchan arukh there you can say it already when you see it without any loss. – Double AA Jan 13 at 16:53

Halachipedia has a good rundown and explains as follows:

When to make the Bracha

According to some it is preferable to say Shehecheyanu before the Bracha on the fruit, however, the minhag is to make the Bracha on the food and then the Shehecheyanu.1

One only makes a bracha on the first time one eats the fruit (that year).2

If one forgot to make the Bracha before eating, one may make it as long as one has not finish eating;3 however once one finished, one can’t make a Shehecheyanu on that fruit.4

1 Halachot Ketanot 1:236 writes that perhaps it is best to recite Shehechiyanu before the bracha on the food so that Shechiyanu isn't an interruption between the bracha and eating. However, he concludes that he should say it earlier like we do for Lulav and Shofar that first we recite the Bracha of the Mitzvah and then the Shehechiyanu. Kaf Hachaim 225:24 cites both opinions but concludes that the minhag is like the Halachot Ketanot to recite the Shehechiyanu after. Halacha Brurah 225:24 and Yalkut Yosef 225:9 agree. Mishna Brurah 225:11 writes that it’s preferable to say Shehecheyanu first in order not to make an interruption between the Bracha and eating. However, Vezot HaBracha (pg 159) writes that the minhag is to make the Bracha on the fruit first.

2 Mishna Brurah 225:13

3 Yalkut Yosef 225:8

4 Mishna Brurah 225:13, Halacha Brurah 225:23, Sh"t Besel Chachma 5:27, Vezot HaBracha (pg 160) quoting Rav Elyashiv

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