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Nowadays, there are a variety of very quick, reliable, and cost-effective ways to self-publish a book online. Sites like Lulu made it very easy to create a sefer for under $20. However, they don't provide an easy stream in the Judaica and Seforim stores around the world (and the USA in particular).

Are there any effective ways to get a self-published sefer into all of the Seforim stores, or at least carried by a few distributors? Looking for any direction or experience.

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  • Try getting a noteworthy approbation?
    – user6591
    Jul 16 '20 at 0:36
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    Write a Mi Yodeya answer that uses it and links to it.
    – Double AA ♦
    Jul 16 '20 at 0:37
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    When you say 'self-published' does that mean you have already mass produced copies or you are looking to circulate more copies of a finalised sefer and would want to begin mass producing? If it is the latter, the cost of printing can be quite prohibitive so you might want to send a copy to one of the 'smaller' printing houses who are looking to grow their collection of available seforim - e.g. Adir Press - adirpress.com/index.php/submit-your-manuscript . I believe when a sefer comes from a credible printer coupled with some good haskomos you are more likely to get stores to stock it
    – Dov
    Jul 16 '20 at 12:51
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    In Jerusalem (and other frum neighborhoods) there are businesses that put out Seforim outside shuls with pushakas to pay. That's how new or old stocks of obscure Seforim get known & sold.
    – Danny Schoemann
    Jul 16 '20 at 13:51
  • I recommend you ask a s'farim store.
    – msh210 ♦
    Jul 16 '20 at 14:39
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I've heard from someone who wrote a nominaly used sefer that it isn't difficult at all to get seforim stores to carry your seforim on consignment basis. If they aren't haskaficly questionable most would agree.

What is difficult is to track whether those seforim were sold or not. The owner of the seforim store isn't going to take the time to keep track and notify you every time one sells. If your seforim are not selling rapidly enough for him to reorder he is going to expect you to show up and see how many of the seforim you gave him are left to know what was sold. He therefore ended up using a publisher who has a continuous relationship with the seforim stores and distributors.

Note:This was over thirty years ago when seforim stores didn't track inventory by computer and there were more small seforim stores than now. Presumably some things have changed since then.

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    I am not sure it would be this straightforward any more. Stores have limited space and are struggling against online sellers. Anything offered in-store would have to have an a priori attractiveness factor. If every guy who walks in off the street is given space for consignment sales, and there is no reason to expect any will sell based on their reputation, the store will go out of business.
    – rosends
    Jul 16 '20 at 10:46

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