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The gemara in sotah 10b says it is because he was מקדש שם שמים בסתר by not falling for אשת פוטיפר. The context can be understood as referring to יוסף's time in Egypt and hence this is an appropriate place to make that reference.


Ibn Ezra says it's a more glorious version of Joseph's name, used here because "Joseph" refers to the Jewish people.

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