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According to an interview, the name comes because the publisher made fancy ketubot: Y.H. [interviewer]: If I remember correctly, ArtScroll started off publishing fancy high-end kesubos… N[osson] S[cherman of ArtScroll]: Yes, ArtScroll’s name came from that. Meir Zlotowitz had a company that was involved in such printing.


As mentioned in yydl's answer, the Hebrew noun "מחזור" ("machzor") means "cycle" in English. This is the usage found in Pirkei d'Rabbi Eliezer (ch. 6-8) and other midrashic literature. According to the Hebrew Wikipedia article "מחזור תפילה", citing Daniel Goldschmidt's preface to Shadal's Introduction to the Machzor of the Community of Rome, this term was ...


Wikipedia says the following: In 1975,[1] Zlotowitz, a graduate of Mesivtha Tifereth Jerusalem, was director of a high-end graphics studio in New York.[2] The firm, named ArtScroll Studios,[1] produced brochures,[3] invitations, awards and ketubahs.[1]… The name ArtScroll was chosen for the publishing company to emphasize the visual ...

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