It seems pretty arbitrary, but in many cases in the Chumash, we find our patriarchs, Moses, etc, name places they pass based on some action that took place there. Is there any additional meaning to ...
Bereishit Rabbah (56:10) tells us that Yerushalayim was named as a unification of Avraham's "Yireh" after the akeidah and Malkhitzedek (who was really Shem) who greeted Avraham after saving Lot who ...
Yitro appears to be an overall positive character in the Torah. At least as much as Noah or Saul, yet I do not know of contemporary (or even ancient) Jews named Yitro. Why is that?