I've heard from Harav Mansour Shelit"a as well as other Hachamim that Yitro was rewarded by getting a Parasha named by him. With that in mind, why did Balak get a Parasha named after him?
Here I asked about the naming of parshat Noach and parshat Toldot. Is there someplace where parsha-naming questions like this are addressed in general, or are answers to individual questions ...
I was taught that the parshiyot are named for the first significant word (or, rarely, phrase) in the parsha, and obviously names have to be unique. This week's parsha begins "eileh toldot Noach" and ...