I've heard from Harav Mansour Shelit"a as well as other Hachamim that Yitro was rewarded by getting a Parasha named by him. With that in mind, why did Balak get a Parasha named after him?
Yitro appears to be an overall positive character in the Torah. At least as much as Noah or Saul, yet I do not know of contemporary (or even ancient) Jews named Yitro. Why is that?
וְאֵת שְׁנֵי בָנֶיהָ אֲשֶׁר שֵׁם הָאֶחָד גֵּרְשֹׁם כִּי אָמַר גֵּר הָיִיתִי בְּאֶרֶץ נָכְרִיָּה וְשֵׁם הָאֶחָד אֱלִיעֶזֶר כִּי אֱלֹהֵי אָבִי בְּעֶזְרִי וַיַּצִּלֵנִי מֵחֶרֶב פַּרְעֹה Why tell us how ...