Usually, around Mother's Day and Valentines Day, I hear a radio commercial suggesting that, as a gift to your loved one, you can name a star after him / her. (Amazing gimmick - no inventory!!)
In reading Torah Temimah's explanation on this verse "G-d counts the number of the stars and calls each by name",
שהקב"ה קורא לכולם בדבור אחד ולכל אחד ואחד בשמו המיוחד לו, וכל השמות כוללם בדבור אחד, וכל כוכב וכוכב שומע שמו כשקורא אותם הקב"ה
(Loose translation) - "G-d calls out to all of them in one calling and to each one in its specified name..."
it seems to imply that God has already assigned a name to each star. The ad implies that the star has never been named, previously. So, if I have my name registered with the notion that the star has never been previously named, am I not denyong what God has already done?