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Why do english-speaking Orthodox Jews in the UK wish someone “long life” on the occasion of the anniversary of the death of relative?

I can understand this wish directly after the death when I have heard that a person should consider himself as being judged but I find it difficult to understand say 20 years later. I also understand the wish that the soul of the departed should be elevated in the world-to-come.

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Who's we?​​​​​​​​​​​​​​​ – Double AA Dec 19 '12 at 22:57
@DoubleAA I have observed it as a widespread custom amongst english-speaking Orthodox Jews in the UK. I don't know about other locations. Have you ever heard it? – Avrohom Yitzchok Dec 19 '12 at 23:04
The Yekkes have the custom of wishing the person who has Yahrzeit עד ביאת גואל צדק to which he answers במהרה בימנו. The Swiss Yekkes seem to have the custom of wishing the person who has Yahrzeit עד ביאת גואל צדק to which he answers בא יבוא and gets the response of במהרה בימינו and then he answers אמן. – Danny Schoemann Dec 20 '12 at 12:53
In the American communities that I have observed, the traditional "blessing" for a yahrtzeit is "the neshama should have an aliyah" (in English or Yiddish). – LazerA Dec 20 '12 at 13:27
@AvrohomYitzchok My experience is along the lines of LazerA. It could be people do wish each other long lives, but I never noticed it as a Yahrtzeit thing. Your question is still valid, but I think indicating what communities it's found in (Sephardim as well?) might help someone find a source. – Double AA Dec 20 '12 at 17:06

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