In Sefer Yona 3:4 why was it so easy to convince the city of Ninveh to do teshuva (5 words!) if they were so evil?
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I'm sure there are simpler and deeper answers, but if we go with the Midrash that the king of Nineveh was none other than the Pharaoh of Exodus -- yes, that guy who repeatedly ignored Moses' warnings, watched his empire unravel in a matter of months because of it, then eventually washed ashore from the Red Sea (the lone survivor) -- well, you'd understand why this time, when the prophet comes knocking, he's learned his lesson!